Uffizi Gallery aiming high on social networks

Uffizi Gallery, FlorenceWhether it be for work or play social networks have become an integral part of our lives and in many cases helping us to survive the trauma of Covid 19. Uffizi Gallery in Florence is no exception and having plunged into social networks only 2 years ago it is rating very high on them and in fact the most followed Museum of Italy.

Since Eike Schmidt took over as Director in 2015, there have been some major changes in the layout and presentation of the works of art, the launch into social networks and the use of popular ‘influencers’ to attract a new audience and increase curiosity and interest. While we may not all agree with the changes he is certainly following his idea of making the Uffizi Gallerypop, cool and a little rock“! Take a look at the recent video on Uffizi’s Instagram as an example of catching the interest of a younger audience, together with placing some works of art at kid’s height.

Uffizi Gallery, Masterpieces at kid's height

Photo credit: www.corriere.it

And for us bigger kids, following uffizigalleries on facebook, Instagram and/or Twitter the posts are a constant delight and a wealth of information. Not just a passive presence but also an opportunity for dialogue and debate. A series of cooking lessons – Uffizi on the plate– based on still life masterpieces by some of our local chefs kept many of us entertained this winter

And we celebrated the arrival of Spring live from the  Botticelli room, 23 March with an intense explanation of the history, mystery and intrigue behind the painting, and the symbolism associated with the over 500 plants and flowers featured.Anenomes Boboli GardensThe impression this year is that of seeing them for the first time, on the green and pristine expanses of the Boboli Gardens, still not open to the public. Anemones are fragile and very delicate flowers, “animated by the wind”, as the word itself, derived from the Greek ἄνεμος (anemos) = wind, says. In fact, they are born on wind-swept meadows at the end of winter, among the blades of grass, with tremulous corollas that the slightest breeze “animates”, shakes, shakes and easily knocks down. A transient and glorious flower, the anemone has always announced Spring. It goes without saying that every day at the Uffizi is Spring.                                                                             The most famous is that of 1482, by Sandro Botticelli.                                                 May the season of Rebirth be for everyone!”Spring by Botticelli

The five most popular works so far from Uffizi Gallery on social media have been dedicated to – Michelangelo’s Tondo Doni, the Laocoonte by Baccio Bandinelli, Pallas and the Centaur by Botticelli, and the Annunciation by Leonardo da Vinci, and the Gaddi Torso.

The Annunciation by Leonardo da Vinci

Chiara Ferragni at Uffizi Gallery

Photo credit – www.forbes.it

The influencer who made an appearance was Chiara Ferragni, who has over 20m followers and who Schmidt described as our ‘modern day Venus‘ but I will leave you to judge that. And while many, including me, did not approve of her presence she supposedly increased Uffizi Gallery followers on social networks by 27%, so may have opened up a whole new world to a younger age group, and that’s very encouraging.

Uffizi Gallery also does rather cheeky clips on ‘TikTok’ the one here shows Venus shouting to keep a 1m social distance during Covid 19.

So there is something for everyone from Uffizi Gallery on social networks and it has certainly been a boom for the Museum and an enormous benefit for all of us. Do take a look if you are not already a follower – Facebook, Instagram, Twitter, TikTok…..

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Fairytale images of Cinque Terre

Dreaming of some time out from the current reality, Mother Nature put on a special show for me (and others) at the Cinque Terre, at least for those of us who live above the main villages. Probably due to the unseasonal warm weather we are having despite it still being Winter, a reaction between the sea and land temperature….whatever it was, it was truly magic!Cinque Terre under the cloudsThree days of clouds rolling in and up and slowly dissipating during the day, to rollback in again the next day and the one after. Locals call it “il caligo” – meaning fog, but it is rare to see it at this time of year and to continue as such for days. For us above it all, it was a fairytale blanket of clouds, inviting and enticing us to take a plunge into its soft fluffy texture.

As it slowly dispersed the village of Corniglia would reappear in a dreamlike stateCorniglia in clouds

 

 

 

 

 

 

 

 

Damaged wall on hike path

 

Time to explore what it was like down inside the fog, and see how the villages were coping with Covid restrictions and hear the news. Hiking down I found a couple of dry stone walls collapsed but no major landslide fortunately and Vernazza looking beautiful as usual.

Rumour has it Via dell Amore will reopen this year, but that has been promised before so we will just have to wait and see.

View on Vernazza

 

 

Vernazza’s main street was very quiet, just a few shoppers waiting their turn outside the mini supermarket, and the table soccer game waiting for the kids to return from school.

But they were busy on the beach rebuilding the boat slipway before the weather warms up.

The water in the bay looking crystal clear…..Vernazza Cinque Terreand the view across to Monterosso a peaceful one.View to MonterossoCorniglia was the same, hardly a soul about apart from a group of friends enjoying  the sunshine with a picnic at the panoramic point.

Picnic at CornigliaUnfortunately another wall down on the way in to Corniglia  while  a new drystone wall has gone up in my little village.  A stonemason’s artistic masterpiece  showing the skill  and talent required.

Clouds roll in Cinque Terre

 

As the fog rolls in I hike back up to enjoy the view and wait for another fairytale beginning on the Cinque Terre.

 

Cinque Terre under the clouds 3

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